Over the past few years we have seen a growing trend in Social Media Marketing and Networking. We have also seen a decline in the good ole fashion basics of Search Engine Optimization.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is an ever changing process of how the search engines rank your site. Each search engine has their own set of algorithms that are used to rank your site. Search Engine Optimization specialists can spot some of these algorithms and assist your company in gaining natural free ranking on the engines opposed to purchasing high amounts of Pay Per Click (PPC).
Search Engine Algorithms are the best kept secret on the net. Go to Google and tell them you will pay $10 million for their current algorithms and you will be laughed out the door. The same goes for all worth while search engines.
Search Engine Optimization is a basic need; requirement if you will to have any success on the internet marketing front. To have a website that does not have appropriate SEO is equivalent to the following scenario.
YOU HAVE OPENED A WEBSITE! CONGRATS!
with out SEO...it is like this...
Compare your website to a brick and mortar building. You have the best location. You are located on the busiest highway in the Universe. In fact this highway holds so much traffic within one hour that man in the real world could not hope to build a highway that could withstand the amount of traffic going by your new store ever.
Now without SEO it would be the same as if your contractor forgot to hire an electrician, so you have zero energy into your business. That same contractor also negated to put in a front door...there is no way for your customers to get in unless they happen to find a crack in the wall to slip through. On top of that there is NO sign to say you are open or what you do...no parking lot for customers to easily turn into to.
I do not know about other people that own a business but for me the above scenario would have me out of business before it even began. Having a great idea for a website is wonderful. You must make sure all of your basics are covered first.
With the recent realization of many companies that Social Media as good as it is...is still unproven in ROI. Time is money after all and running a Social Media Marketing campaign take times and trial after trial before your product or service could catch on. Just because someone said "this is where it is all at"...only makes that person a highly paid walking billboard for that one avenue. With proper SEO you are entering into an avenue that has proven results. Low cost and an ROI that is measurable. It simply just make sense. It is the same as having electricity running into your businesses in real life...you just would not go without it.
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